CloudFirst Labs is proudly a 100% employee owned company.
John Dionne, President
Before co-founding CloudFirst Labs, John spent 11 years as VP of Technology at Vology — a $200 million managed service provider based in Tampa. He led the migration from legacy on-premise systems to Salesforce, FinancialForce, and ServiceNow, and lived firsthand the operational pain that MSPs deal with every day: manual handoffs, disconnected billing, and forecasts that were wrong by the time they hit the executive team’s desk.
That experience is why CloudFirst Labs exists. We didn’t reverse-engineer the MSP business from a Salesforce training course. We built integrations from inside a $200M MSP that needed them to survive.
Since 2018, CloudFirst Labs has been a Salesforce and MuleSoft integration partner working exclusively in the MSP ecosystem — with direct implementation experience across ConnectWise, ServiceNow, Autotask, Certinia, and NetSuite.
Bob Jones, Chief Technology Officer
Bob Jones, the CloudFirst Labs’ Chief Technology Officer, oversees technology delivery and solution architecture, ensuring every MSP integration and application CloudFirst builds performs at the level clients depend on. With over 20 years of management, design, and development experience, he plays a critical role in developing, delivering, and maintaining CloudFirst Labs’ strategy and ensuring its customers receive a consistently high level of service and support.
Wes Tavares, Sr. Salesforce Developer
Wes is the principal developer and creative force behind CloudFirst Labs. A Business and Technology Development graduate from St. Petersburg College, Wes leveraged his technical know-how and passion for innovation and earned his way up from an intern at his first technology employer to Senior Developer within 3 years. Now a co-founding member of CloudFirst Labs, he specializes in application development for Salesforce for MSPs, especially using Lightning Web Components.
Why MSP Salesforce Integration Experts Outperform General Partners
There are more than 4,600 registered Salesforce partners in North America. The overwhelming majority are generalists — they implement Salesforce for whoever walks through the door, whether that’s a law firm, a retailer, or a managed service provider.
That’s not us.
CloudFirst Labs was built from day one as MSP Salesforce integration experts. Not because we read about the MSP industry in a case study, but because we lived it. Our founders and senior team spent years inside Vology, a $200 million managed service provider, navigating the exact operational complexity our clients face today — disconnected PSAs, manual billing reconciliation, deal-to-delivery handoffs that cost days and margin.
That inside experience changes everything about how we work. When an MSP client describes a three-day provisioning delay caused by a broken Salesforce-to-ConnectWise handoff, we don’t need it explained. We’ve seen it from the inside. When a CFO says their billing reconciliation consumes a full week every month, we know exactly where the leak is before we’ve run a single diagnostic.
General Salesforce partners learn your business during the engagement. MSP Salesforce integration experts — the real ones — already understand your PSA, your ITSM, your billing workflow, and your service delivery model before the first call. That’s the difference between a partner who configures Salesforce and a partner who transforms how your MSP operates.
If you’re evaluating Salesforce partners for your MSP, the question isn’t who knows Salesforce. It’s who knows your business. That’s why MSP Salesforce integration experts at CloudFirst Labs don’t just implement — we become the integration layer your MSP has been missing,
so every system talks, every deal lands cleanly, and no revenue falls through the cracks.