If you’re looking into Customer Relationship Management (CRM) for your business, you’ve probably heard of Salesforce. Salesforce is the leading customer relationship management software provider. They have helped companies small and large with customer integration in the digital era.
Customer-facing cloud communities have grown exponentially with their functionality, and Salesforce has recognized this.
So what is a Salesforce Community? In its simplest form, it is a cloud-based platform used to exchange ideas with a company’s three main consumers. It allows clients, employees, and industry partners to come together in a secure space.
Digital technology has created many opportunities for individuals from around the world to collaborate without the expense of travel. Whether it is a salesperson making a pitch, or IT helping a client with development, Salesforce communities bring people together.
If you want to know more about Salesforce Community Cloud™? Keep reading for the basics!
The Basic answer to the question, “What Is a Salesforce Community?”
As mentioned above, there are three types of groups a business can engage in online communities. Engagement is done in different ways and at different levels and can work between external databases or other SaaS-based systems. The Salesforce communities are branded and specific to the needs of each intended audience.
Check out these Salesforce community examples:
An employee cloud community provides automated tools to help the employee perform better. It can consist of training documents or videos, encourage peer-to-peer interaction, expose HR functions, and provide tools for collaboration.
Your employee community also houses things like company calendars, blogs, newsletters and a registration portal for upcoming training.
A salesforce community cloud for your sales and IT teams are quite beneficial when bringing on new clients via a Customer Portal. The portal can be used by your customer for sending and receiving files, registering users, and exposing Opportunities, Quotes, Orders, and Contracts(among other Salesforce objects). Your teams can work closely with clients to share information and document the implementation process. The possibilities are endless!
The partner community is a portal with information on your company and resembles an extension of your sales department. Potential partners can get access to sales and promotional materials. For example, they can also connect with your sales teams and receive product pricing, product availability and product support.
Your Salesforce partner community has boundless possibilities for its use. Every industry can cater their platform to fit their industry needs.
It’s a Great Branding Tool
Developing a Salesforce community is a good way to introduce your brand to new businesses and build brand loyalty in your industry. An interactive community that engages your audience is important.
It provides visitors and participants an informative and welcoming experience and as a result, it provides the engagement and answers they need during every interaction.
Are You Ready to Start with Salesforce Communities?
Now you understand the basics of what is a Salesforce community! Are you ready to create your own? Cloud-based communities are beneficial in many ways and save money that can be reinvested into your business!
The image above is a REAL community I built in about 10 minutes. Sure, it’s simple but it certainly shows how easy it is to show users, partners or customers Salesforce data. Our team has the knowledge and skill to build complex, self-administering portals that give your customers a B2C experience.
When you are ready to get started with a certified Salesforce partner, get in touch with us to discuss implementing your Salesforce Community!